PERFECT 1864 ULTRA PREMIUM VODKA EARNS ITS WAY INTO BIG PARTIES AT NEWPORT'S GRAND MANSIONS

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NEWPORT, RI, January 2, 2007--When you look past the Dom Perignon, which ultra premium vodka do you expect to see behind the bartender at upscale weddings and parties? If you are in one of the grand mansions along this city's famed Bellevue Avenue, there's a good chance it's going to be Peureux Perfect 1864, a new offering from France.

"I recommend it to wedding and event planners," explains Mike Ritchie, a leading local wine and spirits consultant based at Allen's Wines and Spirits in nearby Portsmouth. "It's the first ultra premium vodka that backs up its reasons for putting a high price on their product.

"That's important because my customers look to me for expertise not just to tell them which vodka sells the most. If I suggest that they give something new a try, I want to be able to tell them what to expect authoritatively."

Ritchie says that he is especially confident when recommending Perfect 1864 because his reasons mirror the criteria he uses when evaluating wines. "With wines, taste is the thing," he says. "For upscale vodkas, you mean smoothness when you say taste.

"Perfect 1864 is so smooth that customers can tell the instant they taste it. Their first reaction virtually always is that it is much smoother than the vodka they have been using."

It helps that Ritchie conducts his vodka taste tests at room temperature, as as Perfect 1864's distiller recommends. "Even people who decide to stick with a bigger name brand agree that the other vodkas have harsh tastes when there's no ice to mask what's in them," he says. So far, about one in three party organizers that Ritchie deals with has followed his suggestion that they offer Peureux Perfect 1864 to their guests. "The people who say yes are the ones who like the idea of discovering something new and different," Ritchie says. "Perfect's taste is unmistakably smooth so they feel confident that their friends are going to understand why they have asked them to give it a try. I've had nothing but good feedback from planners and hosts."

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Peureux Perfect 1864 Vodka was developed by one of the oldest and most respected spirits producers in France, Grandes Distilleries Peureux de Fougerolles. It is distinguishable most clearly from other vodkas because of the exceptionally high standards used to ensure the quality and consistency of its ingredients.

Each batch of Perfect 1864, for example, includes certificates attesting that the wheat base is sourced exclusively from a soft wheat variety found only in France's Brie Champagne region and that the water comes only from natural springs in the Vosges Mountains near France's border with Switzerland.

Perfect 1864 has quickly become a preferred vodka in France--where it is often called The French Vodka--since its introduction last spring and is now in distribution in 11 countries, with the US being the latest. The other nations where it is currently available are Holland, Luxembourg, Belgium, Spain, Germany, Greece, Mexico, China, Finland and the French Antilles. Canada and Japan are next.

Perfect 1864 is being rolled out strategically in the US though trend-shaping markets such as Newport-Providence in Rhode Island and New Orleans before being made available nationally.

Peureux Perfect 1864 Vodka is a joint venture of Grandes Distilleries Peureux and Legacy Imports, Inc., of West Palm Beach, FL.